The Gap is Closing with Robert F. Kennedy Jr.

Unpacking this Unexpected Rise of the Most Relevant Kennedy

Good morning everyone! I'm going to tell you something you already know: Robert F. Kennedy Jr. is going to get confirmed by the Senate to lead the Department of Health and Human Services. And honestly? It's not even a question for me at this point. Just the other day, I came across an interesting post from Anna Matson—only nine cabinet members in history have EVER been denied confirmation. So, unless something wild happens, this is already done, and we’re about to move into the healthiest season we could have ever imagined!

But let me share a different reason why I think RFK Jr. has this in the bag. It’s not just about which senators he’s already met with or anything really to do with politics—it’s actually something cultural, something bigger—something not just imagined, but generated.

The Game Is Changing—Forever

So I’ve been subscribed to X Premium for almost a year now, complete with the verified check mark and access to Grok, their AI chatbot. It’s been fun to use, the checkmark is nice to have, but things got interesting to me when it started generating pictures. You’ve probably seen those hilarious, often horrendous, AI-generated, photos of Trump or Kamala Harris. But as a fan of RFK Jr., I of course wanted to try it out with him.

And guess what? None of the pictures came out right. Every attempt was an utter disaster—distorted, weird, and looked NOTHING close to RFK Jr. Meanwhile, AI had no problem creating flawless images of every other political figure. Earlier this month I even tweeted about this phenomenon, take a look at what Grok was generating just a few days ago when I asked it to give me a photo of RFK Jr.

Screenshot from my X: https://x.com/AdamCMoreno/status/1863438233088209407

Horrendous 👉🏼 Immaculate

Then, X made an update. And suddenly, the game changed overnight. With one update, you can create stunning, hyper-realistic images of RFK Jr.! From not-even-close, to immaculate. I’ve made an image of RFK Jr. as Santa Claus in front of the White House, RFK Jr. eating McDonald’s, even RFK Jr. playing chess in Central Park—if you can imagine it, X can generate it, and it truly does look incredible.

Here’s my question though… Does this moment reflect something larger? These images are all very fun, but is this a social indicator that RFK Jr. has the credibility and volume to create real impact at scale? And is this the world finally realizing it? If you’re asking me, that’s an overwhelming yes.

The Gap Between Digital and In-Person

Let me tell you about an experience I had this past summer. In July, there was a Kennedy event in my city with the campaign bus making its rounds. I went on a mission to go down and show my support in-person.

When I finally tracked it down, I was confused—there was almost no one there. Just me and the event organizer. A couple of people eventually showed up, but it made me feel like a crazy person. How could the massive online enthusiasm for RFK Jr. not translate to a larger in-person turnout?

Fast forward to September. My fiancée (now wife) and I attended another election-related event and under the iconic MAHA banner, it was the same story: not a lot of people showed up. It was so frustrating to see this disconnect between the overwhelming digital support and the physical presence.

The Gap Is Closing—In Real Time

But something has shifted. That gap? It’s closing. Every day, more people are hearing RFK Jr.’s name. Mainstream media can’t seem to stop talking about him, and whether their coverage is positive or negative, it’s all driving awareness. “Bad press is good press”, has never been more real.

Search his name right now. You’ll find stories everywhere—from CNN to MSNBC, The Atlantic, Vanity Fair—you name it. It reminds me of something Larry Sharpe told me: no one writes bad stories about you until you’re making impact. The fact that RFK Jr. is facing pushback and scrutiny only confirms the weight of his influence.

I love that as RFK Jr. is walking into the Capitol to meet with Senators to discuss his views, he is swarmed with relentless reporters asking him nonstop questions. The media that was so desperate to avoid him a few months back, is now begging for attention.

Robert F. Kennedy Jr. walking into the Capitol Hill to meet with Senators shared by Trump War Room: https://x.com/TrumpWarRoom/status/1868763303541194854

Even CNN recently shared a five-minute clip about RFK Jr. and his supporters. It was wholesome, positive, and, honestly, surprising. If even CNN sees what’s coming, you know this is absolutely real.

Bigger Than Politics…

The evolution of RFK Jr.'s face in media, from complete censorship and flat out ignoring his campaign, to now an endless conversation with him on the national scale. Is this happening because you can now generate images of him? Of course not, but that is an undeniable outcome and expression of his presence. So if this tells us anything, it’s that his impact is undeniable. And it’s moving outside of politics; it’s cultural. It’s societal.

“Be so good they can’t ignore you.” -Steve Martin

This is real life. And this story about Kennedy being generatable (If that’s a word?) is another expression of this moment. And I don't know about you, but jeez, what a time to be alive. I love it!

Thank You For Reading!

If you believe in spreading messages rooted in honesty and optimism for the future, consider subscribing! And if you’re able to, consider investing in this publication! I want to keep this work free for everyone, and in order to do that we rely on the support of readers like you. By investing in this publication, you’re helping ensure more people can access independent, uncompromising media. Every contribution goes such a long way in amplifying this message, building this community, and making sure we can continue sending this message all across the world! Let’s keep building something that matters.